Shitian Heavy Industry’s Sales Team Completed 3-Day On-site Training on Excavator & Bulldozer Production Technology
【Jining, Shandong, 7 Month 2, 2026】 – To bridge the gap between marketing and production, break cross-departmental information barriers, and comprehensively upgrade the professional service capability of the sales team, Shandong Shitian Heavy Industry recently launched a 3-day in-depth production training program focused on core construction machinery products: Shitian excavators and bulldozers. The full-staff factory study aims to enable sales personnel to fully master product craftsmanship, core performance and working condition advantages of excavators and bulldozers, realize the transformation from traditional sales to technical consulting sales, and further improve the brand’s market competitiveness and customer service quality in the global construction machinery industry.
With the increasingly fierce and refined competition in the global construction machinery market, customers have put forward higher requirements for the quality, energy-saving performance, working condition adaptability and after-sales service of excavators and bulldozers. As a professional manufacturing base of construction machinery in Shandong, Shandong Shitian Heavy Industry focuses on the R&D, production and customization of high-quality excavators and bulldozers, covering SH-series hydraulic excavators and SD-series multi-functional bulldozers, which are widely used in infrastructure construction, mine operation, port engineering, wetland renovation and forestry construction.
Traditional sales training mainly focuses on business negotiation skills, resulting in insufficient understanding of core product technologies among sales staff. Without in-depth knowledge of the production process, hydraulic system configuration and quality control standards of Shitian excavators and bulldozers, it is difficult to provide accurate model selection and professional technical solutions for end customers. In order to solve this industry pain point, Shitian Heavy Industry takes the lead in carrying out factory immersive training to consolidate the product professional foundation of the sales team.
Different from conventional theoretical indoctrination training, the 3-day professional training of Shandong Shitian Heavy Industry adopts a “production site teaching + process decomposition + technical Q&A” model, focusing on the core technology and quality advantages of Shitian excavators and bulldozers. The training is jointly guided by the company’s senior production technicians and R&D engineers, covering the whole industrial chain of excavator and bulldozer production, from raw material screening, precision parts processing, complete machine assembly, hydraulic system debugging to finished product quality inspection.
All training contents are closely combined with market actual demands, focusing on the technical difficulties, performance advantages and customized transformation points of mainstream excavator and bulldozer models. Through on-site learning, sales staff can systematically understand the manufacturing standards of Shitian construction machinery and accurately grasp the differentiated competitive advantages of excavators and bulldozers in the market.
During the three-day intensive training, all sales personnel of Shitian Heavy Industry took off their business identity and studied as apprentices in the production workshop. They focused on observing the assembly process and core configuration of SH220-8,SH380-8 hydraulic excavators, and deeply learned the structural design, track adaptive technology and multi-scenario transformation functions of SD16, SD22 and SD32 bulldozers.
Sales staff recorded the technical parameters, energy-saving advantages and working condition adaptation ranges of different excavator and bulldozer models in detail, and conducted in-depth exchanges with technical personnel on market feedback, equipment use pain points and customer customized demands. The two-way communication between sales and production teams effectively links terminal market demands with the R&D and production of Shitian excavators and bulldozers, providing practical basis for product upgrading and service optimization.
The activity not only optimizes the internal talent training system of the enterprise, but also further consolidates the market brand influence of Shitian excavators and bulldozers, laying a solid foundation for the enterprise to expand overseas markets and deepen domestic engineering project cooperation.
About Us
Shandong Shitian Heavy Industry Co., Ltd. is a professional comprehensive construction machinery enterprise integrating R&D, production, sales and export, focusing on the manufacturing and customization of excavators and bulldozers. With more than 30 years of industry experience, the company has independent intellectual property rights and a number of invention patents in the field of construction machinery.
The company’s core products include SH-series hydraulic excavators and SD-series multi-condition bulldozers, covering standard, wetland, logging and coal-pushing customized models. Relying on stable quality, energy-saving and efficient performance and strong working condition adaptability, Shitian excavators and bulldozers have been exported to more than 30 countries and regions around the world, winning wide recognition and praise from global engineering customers.
